MoodleNet/VPD

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As part of Strategyzer's Value Proposition Design (VPD), designers of new products and services are encouraged to use an 'ad-libs' model to think about how their solution helps specific target audiences.

Here's an attempt to think through the value proposition for MoodleNet's target audience. It's a work in progress.

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Teachers and lecturers

MoodleNet helps teachers, lecturers, and trainers who want to find high quality teaching and learning resources by crowdsourcing and curating resources from around the web. (Unlike randomly searching Google.)

Personas:

• Estrella is a 34 year-old Spanish educator living in Madrid who created a MoodleNet account a couple of years ago when she was new to the whole Moodle ecosystem. She signed up while looking for resources to get her classes ready for the new year. Since then, she has received a great deal of support through the local Madrid-based community she discovered via MoodleNet. Estrella is now Head of Department and actively uses MoodleNet to curate useful news, resources, and content in areas where she has expertise. Anything she comes across that she considers misleading or problematic is flagged for the attention of moderators.
• Takeshi is a 39 year-old Japanese educator living in Kyoto who has been using Moodle for five years now. He has a strong profile on MoodleNet which is testament to how he has led a community of educators in developing and sharing Japanese-language content. Takeshi has been able to make a name for himself, and his community has made a real impact, through the financial support of educators around the world who contributed to the crowdfunded project he set up. They can use the resources with confidence due to MoodleNet’s clear labelling and guidance around open licenses.

Learning technologists

MoodleNet helps learning technologists who want to encourage colleagues to use more technology by connecting them with like-minded peers and providing resources that are immediately of use. (Unlike simply pointing to OER repositories.)

Personas:

• Seung is a 28 year-old Australian Learning Technologist at a college in Melbourne. She has found her niche via MoodleNet in creating resources that other people find valuable. She began this process by remixing content, helping the community both in terms of translation and localisation, and also by keeping the information within resources up-to-date. Seung has a strong network of peers who have a similar role to her, and considers MoodleNet as somewhere she visits every day in order to interact with her network.

System administrators

MoodleNet helps system administrators who want to have control over what can be shared legally and appropriately by colleagues by providing an easy-to-deploy, secure, scalable system and a dashboard that provides an audit trail of resources shared both publicly and privately within the institution. (Unlike the all-or-nothing approach that prevents the sharing, remix, and re-sharing of resources at some institutions.)

Personas:

• Ammaarah is a 54 year-old Programme Co-ordinator living in Soweto, South Africa and working in a university. She runs a MoodleNet instance for her university which her colleagues find useful as they not only discover and discuss resources from their colleagues in the university, but also from peers worldwide. Ammaarah has reduced the burden of administration and custom development for both herself and her team while offering an interoperable, feature-rich system.

Misc.

Personas:

• Bohdan is a naturalised Canadian trainer living in Vancouver and working for a large company who has an in-house elearning programme which makes use of Moodle. He’s 41 years of age and is new to Moodle, but experienced with other learning platforms. Bohdan seeks new innovative ways to enhance learning with Moodle tools and has found a small group of colleagues in the UK and India with whom he interacts via Twitter. Ideally, he’d like to extend and enhance this network in a way that wasn't mixed in with public spaces where people are talking about politics.
• Lúcio is a Teaching Assistant with no technical background. He’s 21, and lives in Manaus, Brazil. Lúcio has been asked to help provide support to students on his school’s Moodle Cloud site and so needs to get up-to-speed on moderation and other features. He has scoured the Moodle discussion forums and read as much as he can, but he has only a basic grasp of English so could do with a helping hand. Lúcio’s school is poorly-funded, and he is not sure where to turn or what to do next.