Building Feedback
From MoodleDocs
After setting a new Feedback you design it by adding questions. Select the type of question from the drop down list in the top left corner then
Standard options
The following apply to all or most question types.
Position
This number controls the position
Available question types
Multiple choice - multiple answers
Multiple choice - single answer allowed (dropdownlist)
Dropdownlist (rated)
Label
Similarly to a standard Moodle label, this allows you to add abritrary text between questions allowing for extra explanation or to divide the Feedback into sections.
Numeric answer (added in Moodle 1.7)
Picture
This question type allows you to choose from a range of images to display to the user, who can then select from the shortlist you present.