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| '''Touring: Live Entertainment'''
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| Lesson One
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| A. Our backgrounds and expectations (Introduce yourself!)
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| B. Establish the course goals
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| C. What can we learn from each other?
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| D. Current Events Discussion
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| E. Part 1: Tour:Smart presentation
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| 1. Why it is essential to tour
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| 2. The Building Blocks
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| 3. Responsibility/blame/bits and pieces
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| F. DDD (Data Driven Decisions)
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| 1. Demographics
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| 2. Psychographics
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| 3. Killed by Geography
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| 4. The spreadsheet
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| 5. The advance man/circus
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| . Project 44 case study (handout)
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| . Zim Zum case study (handout)
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| G. Selecting a touring band/property
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| 1. Soundscan
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| 2. Anecdotal evidence
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| H. Transportation
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| Handout: Dist-O-Map
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