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Marketing for Beginners Course
{{Lesson}}
=Lesson administration settings=


This page explains the settings involved when first creating a lesson.
To add a lesson to your Moodle course page:
*With the editing turned on, in the section you wish to add your lesson, click the "Add an activity or resource" link (or, if not present, the "Add an activity" drop down menu) and choose ''Lesson'' All settings may expanded by clicking the "Expand all" link top right.
*In the '''General''' section, give your lesson a name, a description if needed, and tick the box if you wish that description displayed on the course page.


Unit 3  CONSUMER BEHAVIOR AND THE BUYING PROCESS; BRANDING AND ADVERTISING IN THE CUSTOMER CHOICE
==Appearance==
===Progress bar===
Choose this to show a bar at the bottom of the page showing how far into the lesson the student has got.
* For lessons containing '''only''' ''Content pages'', once a lesson has been taken to the end, if that same lesson is re-taken, the progress bar will not be "reset", i.e. it will show a 100% progress from page 1!


During the purchasing process we find ourselves on making decisions based on our needs to consume and to buy and on the influences that external factors have on our decision.
* For lessons containing ''Question pages'' and set to "Re-take" '''Yes''', the progress bar is always "reset" at 0% upon re-take.
This unit explains how the customers make buying decisions by combining the need for the product and the influences they are subjected. It also analyzes some key standing points between the customer choice and advertizing actions.


Activity 1
* Note that the Lesson Progress bar only works correctly for lessons with a "straightforward" navigation, such as page 1 -> page  2 -> page n -> end of lesson. It is not guaranteed to work with pages "jumping all over the place".


1)Read the Chapter 3 of Principles of Marketing by Jeff Tanner, Mary Anne Raymond at http://www.flatworldknowledge.com/pub/1.0/principles-marketing/52562#web-52562
===Display menu===
2)Create a chart (word format) listing and explaining the stages in the buying process for a product (on your choice)  you recently purchased.
Choose this when you want to show a list of the content page titles in the Lesson to the student. Only those pages which have "Display in menu?" checked will display. The  menu will not display question pages.
===Show more===
Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:


Submit the work on the dropbox - Section "Activity 1"
====Linked media====
[[File:pop-up file link.png|thumb|Link to pop-up]]
If you want to include a link to a media file for students to refer to, upload it here. A 'Click here to view' link will be displayed in a block called 'Linked media' on each page of the lesson.


Activity 2
The width and height of the pop-up window may be set by an admin in ''Site administration > Plugins > Activity modules > Lesson''.


1) Take the game - quiz at  http://www.joeykatzen.com/alpha/ver5/  and by participating actively on the discussion forum, write your reflections about how branding and advertizing influence the customers' choice.
====Display ongoing score====
2) Choose one brand which mostly was able to recall your memory and post your answers on the following questions:
Choose this to let students see their score as they work through the lesson.


a) Does that brand recall in you any particular experience? If yes, share it with the others of the class
===Minimum grade to display menu===
Choose this if you want the student to go through the lesson once and get a grade before they can (on review) see and navigate through all the different pages.
====Slideshow====


b) Do you remember any commercials/advertizing action of that brand? What are on your opinion the key point of that ad which makes you better remember the brand?
Slideshow height, width and background colour are set for the whole site by an administrator in  Site administration > Plugins > Activity modules > Lesson''.


c) Did awareness of that brand and advertizing actions influence you choice?
====Maximum Number of Answers====
Here you can set the default number of selection boxes available when you add or edit a question or content page. For instance, if you are only going to use Multiple Choice questions with 3 answers in your lesson, you might select 3. You can change the default here at any time to display more or less question answers or content choices.
:''Note:'' This only impacts the editing screen. Changing from 4 to 2 will not remove or hide any answers previously entered from the student.


3)After posting your answers on the discussion forum, read and comment at least two peers’ posts.
====Use default feedback====
Every Moodle site has a standard response (feedback) when a student selects a correct or wrong answer in a lesson. Select "No" if you only what you put as a response for a specific question's answer to display. In this case, when you leave the response to a question blank, the student will not see any comment about their answer.  The typical Moodle standard responses are: "That's the correct answer" or "That's the wrong answer".


Activity 3
====Link to next activity====
Choose this to give students a link to another activity when they reach the end of the lesson. ''(Note: this can also be achieved using [[Conditional activities]])''


1)Watch the video on  http://www.youtube.com/watch?v=heSudg-tfIk&feature=related .
==Availability==


2)Submit a 200/250 words written paper where listing the reasons of the “divorce” of the consumer from the advertiser and explain what changes have happened between the two.
===Available from/Deadline===
Here you can set a start and end date and time for your Lesson.


3)In a separate paragraph, students who want to earn bonus points will give their suggestions for both customer and advertiser to make the relationship “work again”.
===Time limit===


Submit the written paper on the dropbox - Section "Activity 3"
This allows you to set a time limit on the lesson which can now be seconds, minutes, hours, days or weeks. Students will see a countdown counter in a block as they work.


[[File:lessontimeremaining.png]]


Evaluation for this unit will be made acording to the attached Rubric
The timer does not stop them doing the lesson when the time is up, but  correct answers are no longer scored.
===Show more===
Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:
 
====Password protected lesson====
*Change to "Yes"  and enter the password if you want students only to access it when they know the password.
 
 
==Flow control==
 
===Allow Student Review===
This puts a "Review Lesson" button on the last screen of the lesson to encourage the students to navigate through the lesson again. If the lesson contains questions then the review will start from the first question, otherwise the review will start from the first content page.
:Note that the students will not be able to ''change'' their answers, only ''view'' them.
 
===Provide option to try a question again===
*This displays a button after an incorrectly answered question so that the student can try again (but not get credit for it)
:''TIP:'' Leave this off if you are using essay questions. 
===Maximum Number of Attempts===
*Decide here how many times you want students to be able to attempt each question. When they reach the maximum, they will be taken automatically to the next page.
'''''Note:''''' this setting works in combination with the above setting, or independently.
 
*When 'provide an option to try again' is set to No, students will be able to retake the question as many times as it is set here, with a score penalty.
 
*When 'provide an option to try again' is set to Yes, then students will be able to retake the question as many times as it set here without a score penalty. In this case an extra dialogue appears.
 
Consequently when the relevant jump 'this page' is used in wrong answer while the 'provide an option to try again' is set to No and 'maximum number of attempts' is set to 1, a student that will answer wrongly will be moved into the next page, since he/she has the change to try the question just once.
 
'''''Tip:''''' Ensure you check lesson using a real student account, as the teacher preview or the 'switch role to student' may not give you the exact picture.
 
===Show more===
Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:
 
====Action after a Correct Answer====
Choose here where you want a student to be sent to if they get a question right. See [[Using Lesson]] for more details on this setting. The options are:
**the next part of the Lesson (default setting)
**a random, unexpected page
**a random page which they have not yet answered.
====Number of pages to show====
You only need this if you have set "Action after a correct answer" to show an unseen or unanswered page. Otherwise, all pages will be seen
 
==Grade==
 
Set a grade and grade category here, along with a "Grade to pass" which may be connected with [[Activity completion]] and [[Restrict access]] such that a student will not be able to access a follow up activity until they have obtained the required grade in the lesson.
 
===Practice lesson===
 
Practice lessons are now saved; this means they will appear in the reports .You must enable the "Retakes allowed" setting if you want students to be able to attempt a practice lesson several times.
 
'''Note''': If you are upgrading from an earlier version, be aware that all practice lessons will have " Re-takes allowed"  set to "Yes" . If you are restoring  a practice lesson made before this change, you may need to  modify the "Re-takes allowed" setting if needed.
 
===Custom Scoring===
Use this to give a particular number score (negative or positive) to each answer
===Re-takes allowed===
Choose this if you want your students to be able to do the lesson more than once.
:Note that this setting only applies to lessons containing ''Question pages''. Lessons consisting '''only''' of ''Content pages'' can be re-taken even if 'Re-takes allowed' is set to ''No''.
 
===Show more===
Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:
====Handling of re-takes====
If you allow your students to re-take the lesson, then decide here if the grade for all lesson attempts is the mean or the maximum.
 
:Note that the Question Analysis always uses the answers from the first tries of the lesson. Re-takes by students are ignored.
 
====Minimum Number of Questions====
Set the minimum number of questions that will be used to calculate a student's score. Students will be told how many they have answered and how many more they need to answer.
*If you are using Content pages, then set this to 0.
*If you use this setting, then add some explanatory text at the start of the lesson so the student knows the minimum number of questions they must answer to receive a grade.
 
==Common module settings==
See [[Common module settings]]
 
==Access restrictions==
[[Restrict access]] must be turned on in the site settings for this to appear.
(These settings are collapsed by default)
 
*Grade - limit to overall grade or specific grade on another activity
*Group - limit to specific group
*Groupings - limit to specific groupings
*User profile - limit based upon user profile fields
*Restriction set - nest restrictions
 
==Activity completion==
[[Activity completion]] must be turned on in the site settings for this to appear.
(These settings are collapsed by default)
*Completion tracking - 3 options
*Required view
*Required grade
*Required end reached
*Required time spent
*Expected completion on
 
==User and group overrides==
 
When a lesson has been created, it is possible to overrride certain settings for individuals and groups. The settings for this are located in the Lesson administration block:
 
It is possible to override passwords, availability/deadline, time limits and question retries and lesson retakes.In situations where two group overrides may apply to a single user, the most lenient date is used. For "Available from" dates, this means the earliest possible date is used, for "Deadline" dates, this means that the latest possible date is used.
Note also that if there exists a user override for a student, it will always take precedence over any group overrides.
Selecting one of the options, for example 'User' will display a button to click. From the next screen you can choose the user or group to override and the settings you wish to override:
 
[[File:lessonoverrideuser.png]]
 
When the override is saved, it is displayed on a screen along with any other overrides previously set:
 
[[File:lessonoverrideexamples.png]]
 
==Site administration settings==
 
*The administrator can change the lesson's default settings and decide which lesson features to display to teachers in courses, and which features are 'Advanced'.
*Features which have the 'Advanced' box ticked only display when teachers click a 'Show more' link.
*This is useful for simplifying the lesson for teachers when it is first set up.
*The lesson settings can be reviewed from ''Site administration > Plugins > Activity modules > Lesson.''
 
==See also==
*[http://youtu.be/cUDV0WE5ZYY Moodle 2.x Lesson (part 1)]  MoodleBites video on YouTube
*[http://youtu.be/Mfj-8w-Ze0A Moodle 2.x Lesson (part 2)]  MoodleBites video on YouTube
*[http://youtu.be/jXjqHtgC9c0 Moodle 2.x Lesson (part 3)]  MoodleBites video on YouTube
 
[[de:Lektion konfigurieren]]
[[fr:Ajouter/modifier une leçon]]
[[ja:レッスンの設定]]
[[es:Configuraciones de lección]]

Latest revision as of 06:05, 6 June 2017

Lesson administration settings

This page explains the settings involved when first creating a lesson. To add a lesson to your Moodle course page:

  • With the editing turned on, in the section you wish to add your lesson, click the "Add an activity or resource" link (or, if not present, the "Add an activity" drop down menu) and choose Lesson All settings may expanded by clicking the "Expand all" link top right.
  • In the General section, give your lesson a name, a description if needed, and tick the box if you wish that description displayed on the course page.

Appearance

Progress bar

Choose this to show a bar at the bottom of the page showing how far into the lesson the student has got.

  • For lessons containing only Content pages, once a lesson has been taken to the end, if that same lesson is re-taken, the progress bar will not be "reset", i.e. it will show a 100% progress from page 1!
  • For lessons containing Question pages and set to "Re-take" Yes, the progress bar is always "reset" at 0% upon re-take.
  • Note that the Lesson Progress bar only works correctly for lessons with a "straightforward" navigation, such as page 1 -> page 2 -> page n -> end of lesson. It is not guaranteed to work with pages "jumping all over the place".

Display menu

Choose this when you want to show a list of the content page titles in the Lesson to the student. Only those pages which have "Display in menu?" checked will display. The menu will not display question pages.

Show more

Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:

Linked media

Link to pop-up

If you want to include a link to a media file for students to refer to, upload it here. A 'Click here to view' link will be displayed in a block called 'Linked media' on each page of the lesson.

The width and height of the pop-up window may be set by an admin in Site administration > Plugins > Activity modules > Lesson.

Display ongoing score

Choose this to let students see their score as they work through the lesson.

Minimum grade to display menu

Choose this if you want the student to go through the lesson once and get a grade before they can (on review) see and navigate through all the different pages.

Slideshow

Slideshow height, width and background colour are set for the whole site by an administrator in Site administration > Plugins > Activity modules > Lesson.

Maximum Number of Answers

Here you can set the default number of selection boxes available when you add or edit a question or content page. For instance, if you are only going to use Multiple Choice questions with 3 answers in your lesson, you might select 3. You can change the default here at any time to display more or less question answers or content choices.

Note: This only impacts the editing screen. Changing from 4 to 2 will not remove or hide any answers previously entered from the student.

Use default feedback

Every Moodle site has a standard response (feedback) when a student selects a correct or wrong answer in a lesson. Select "No" if you only what you put as a response for a specific question's answer to display. In this case, when you leave the response to a question blank, the student will not see any comment about their answer. The typical Moodle standard responses are: "That's the correct answer" or "That's the wrong answer".

Link to next activity

Choose this to give students a link to another activity when they reach the end of the lesson. (Note: this can also be achieved using Conditional activities)

Availability

Available from/Deadline

Here you can set a start and end date and time for your Lesson.

Time limit

This allows you to set a time limit on the lesson which can now be seconds, minutes, hours, days or weeks. Students will see a countdown counter in a block as they work.

lessontimeremaining.png

The timer does not stop them doing the lesson when the time is up, but correct answers are no longer scored.

Show more

Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:

Password protected lesson

  • Change to "Yes" and enter the password if you want students only to access it when they know the password.


Flow control

Allow Student Review

This puts a "Review Lesson" button on the last screen of the lesson to encourage the students to navigate through the lesson again. If the lesson contains questions then the review will start from the first question, otherwise the review will start from the first content page.

Note that the students will not be able to change their answers, only view them.

Provide option to try a question again

  • This displays a button after an incorrectly answered question so that the student can try again (but not get credit for it)
TIP: Leave this off if you are using essay questions. 

Maximum Number of Attempts

  • Decide here how many times you want students to be able to attempt each question. When they reach the maximum, they will be taken automatically to the next page.

Note: this setting works in combination with the above setting, or independently.

  • When 'provide an option to try again' is set to No, students will be able to retake the question as many times as it is set here, with a score penalty.
  • When 'provide an option to try again' is set to Yes, then students will be able to retake the question as many times as it set here without a score penalty. In this case an extra dialogue appears.

Consequently when the relevant jump 'this page' is used in wrong answer while the 'provide an option to try again' is set to No and 'maximum number of attempts' is set to 1, a student that will answer wrongly will be moved into the next page, since he/she has the change to try the question just once.

Tip: Ensure you check lesson using a real student account, as the teacher preview or the 'switch role to student' may not give you the exact picture.

Show more

Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:

Action after a Correct Answer

Choose here where you want a student to be sent to if they get a question right. See Using Lesson for more details on this setting. The options are:

    • the next part of the Lesson (default setting)
    • a random, unexpected page
    • a random page which they have not yet answered.

Number of pages to show

You only need this if you have set "Action after a correct answer" to show an unseen or unanswered page. Otherwise, all pages will be seen

Grade

Set a grade and grade category here, along with a "Grade to pass" which may be connected with Activity completion and Restrict access such that a student will not be able to access a follow up activity until they have obtained the required grade in the lesson.

Practice lesson

Practice lessons are now saved; this means they will appear in the reports .You must enable the "Retakes allowed" setting if you want students to be able to attempt a practice lesson several times.

Note: If you are upgrading from an earlier version, be aware that all practice lessons will have " Re-takes allowed" set to "Yes" . If you are restoring a practice lesson made before this change, you may need to modify the "Re-takes allowed" setting if needed.

Custom Scoring

Use this to give a particular number score (negative or positive) to each answer

Re-takes allowed

Choose this if you want your students to be able to do the lesson more than once.

Note that this setting only applies to lessons containing Question pages. Lessons consisting only of Content pages can be re-taken even if 'Re-takes allowed' is set to No.

Show more

Depending on the what the administrator has specified as 'Advanced', other settings will be displayed by clicking a 'Show more' link:

Handling of re-takes

If you allow your students to re-take the lesson, then decide here if the grade for all lesson attempts is the mean or the maximum.

Note that the Question Analysis always uses the answers from the first tries of the lesson. Re-takes by students are ignored.

Minimum Number of Questions

Set the minimum number of questions that will be used to calculate a student's score. Students will be told how many they have answered and how many more they need to answer.

  • If you are using Content pages, then set this to 0.
  • If you use this setting, then add some explanatory text at the start of the lesson so the student knows the minimum number of questions they must answer to receive a grade.

Common module settings

See Common module settings

Access restrictions

Restrict access must be turned on in the site settings for this to appear. (These settings are collapsed by default)

  • Grade - limit to overall grade or specific grade on another activity
  • Group - limit to specific group
  • Groupings - limit to specific groupings
  • User profile - limit based upon user profile fields
  • Restriction set - nest restrictions

Activity completion

Activity completion must be turned on in the site settings for this to appear. (These settings are collapsed by default)

  • Completion tracking - 3 options
  • Required view
  • Required grade
  • Required end reached
  • Required time spent
  • Expected completion on

User and group overrides

When a lesson has been created, it is possible to overrride certain settings for individuals and groups. The settings for this are located in the Lesson administration block:

It is possible to override passwords, availability/deadline, time limits and question retries and lesson retakes.In situations where two group overrides may apply to a single user, the most lenient date is used. For "Available from" dates, this means the earliest possible date is used, for "Deadline" dates, this means that the latest possible date is used. Note also that if there exists a user override for a student, it will always take precedence over any group overrides. Selecting one of the options, for example 'User' will display a button to click. From the next screen you can choose the user or group to override and the settings you wish to override:

lessonoverrideuser.png

When the override is saved, it is displayed on a screen along with any other overrides previously set:

lessonoverrideexamples.png

Site administration settings

  • The administrator can change the lesson's default settings and decide which lesson features to display to teachers in courses, and which features are 'Advanced'.
  • Features which have the 'Advanced' box ticked only display when teachers click a 'Show more' link.
  • This is useful for simplifying the lesson for teachers when it is first set up.
  • The lesson settings can be reviewed from Site administration > Plugins > Activity modules > Lesson.

See also

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