Lesson settings

Touring: Live Entertainment Lesson One

A. Our backgrounds and expectations (Introduce yourself!) B. Establish the course goals C. What can we learn from each other? D. Current Events Discussion E. Part 1: Tour:Smart presentation

  1.	Why it is essential to tour 
  2.	The Building Blocks
  3.	Responsibility/blame/bits and pieces

F. DDD (Data Driven Decisions)

  1.	Demographics
  2.	Psychographics
  3.	Killed by Geography
  4.	The spreadsheet
  5.	The advance man/circus
       . Project 44 case study (handout)
       . Zim Zum case study (handout)

G. Selecting a touring band/property

  1. Soundscan
  2. Anecdotal evidence

H. Transportation

Handout: Dist-O-Map